The Koy King Collection can best be described as, "Classic sportwear, with streetwear accents." The ideal consumer will be the business owner or professional mover and shaker (and virtually anyone) who has a strong desire for self and community empowerment. Hence the tagline, "Rock your style. Empower a community." He or she has a mix of refined, jet-setting, and cultured sophistication combined with a dash of raw street edge and swag.
If you're a person looking for a more sophisticated look, with a few pieces to highlight your street swag at a reasonable price point, then, this clothing line is for you.
NOTE: Although the pre-launch event will feature basics like t-shirts, hoodies, crops, and beanies, etc., rest assured, more traditional sportswear pieces are in the works.